Using images to help visitors see more of your WordPress site

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Retain your visitors by using related post thumbnails!

Retain your visitors by using related post thumbnails!

A while ago I was doing some research into how I could better design the layout of my blog to encourage new visitors to read more posts, rather than just bouncing away (i.e. leaving after reading one post).

I already used a plug-in called YARRP (Yet Another Related Posts Plug-in), to show a list of posts that were similar to the one the reader was looking at. Although I found this blog post describing how you could customise your related posts layout to include thumbnail images for each post.

Depending on your PHP & CSS skills, the customisation could either take you 20 minutes to implement, or a whole evening. It also depends on what formatting problems your theme has would would need working around. In my case, I think it took me five hours, on and off. My CSS skills were a little rusy, and my theme had an issue which made different posts have different issues. So it took a lot of systematic experimentation to mess around with CSS margins to make sure everything stayed where it was supposed to be!

Note that you need to be self-hosting to be able to do this one.

You’ll be able to see the results of my implementation of this at the bottom of the page, and it I have noticed an objective benefit in having done this. According to Google Analytics, comparing the month before and the month after making this change, my bounce rate fell by 4.4%, my page views per visit ratio increased by 3.4%, and my average time per visit went up by 25%.

Doing this hasn’t gained me more visitors, but that’s not the point. From where ever they come, this layout change is designed to make your visitors stick around and see more of your work. Going by the above results, it really does seem to work.

So, all that’s left to say is thanks to Zach at buildinternet.com for posting about this, as it’s been a good help to me.

References:

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Hello World!

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Okay, so here is my second attempt at a WordPress blog. The first one disappeared into a failing hard drive last week. I should also say, many thanks to my old friend and host, Ryan Hitch, who has given me this space while I teach myself how to use WordPress.

Fortunately, I had saved the HTML of the two static pages I’d written on the first blog, so they are here now in their original form.

I will just say for anyone reading this for the first time, that this site (www.digitalranger.org.uk) is my test site. I’m learning WordPress here and working on designs, when I have achieved some level of competancy and have a design I like, it will be going to “www.davidgilson.co.uk“.

The only different thing I’ve done so far is that I’ve installed a Widget (go me!), to display my “FriendFeed”. In other words I’m showing a feed of all of my activities on other sites. I’m happy with it, although what I don’t like is that is showing all of the photos I’ve uploaded in each batch to Flickr, making the whole thing longer than it needs to be.

The next thing I need to do is look at some themes. I have some downloaded from WordPress.org and other sites.

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