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Furtiv, a new internet start up in Helsinki, is creating a service to be a social media gateway, making it easier to send content from your phone to all of the various social media websites.
Their first beta project is an addition to Nokia’s Share Online application. Most new Nokia handsets come with the Share Online application allowing you to upload photos to Flickr, Ovi and Vox. Furtiv uses the API from this application to create gateways to more websites, like Facebook, Picassa, Twitter (via Twitpic.com and Vid.ly for video) and Youtube.
They are using the open Atom standard to achieve this, and they implement it in such a way that you don’t even need to have an account with them. Furtiv’s presence is completely transparent, once you get everything set up by visiting http://furtiv.mobi on your Nokia browser. Further instructions on getting set up can be found here.
I’ve tested this service out and it works perfectly. To qualify this, I tried it along with other readers from AllAboutSymbian.com who read about it there. Possibly coincidence, or possibly with us all flooding the service, but there were some early teething troubles. This is to be expected with any new system, although the Furtiv team had it fixed again surprisingly quickly, so kudos for that.
The benefits of this service are clear to see. Being able to plug-in to existing services on your handset saves having to install any extra phone applications. It also saves you having to figure out how to use e-mail portals and mobile site uploads. Every site you could want to upload to is there in your phone’s own services. This has the potential to remove more inertia in the way of the proliferation of social media, especially for non-technically inclined users, which can only be a good thing. Not withstanding Facebook becoming littered with as much mindless content as can be found on Youtube!